We connect business owners with audiences. Our team creates custom software and offers services for lead handling, lead delivery, lead scoring, landing page creation, and campaign creation & optimization. New Epoch is certified in Google Analytics and every specialty of Google AdWords – Search, Display, Mobile, Video, and Shopping — and we are a Google Premier Partner.
GOAL-ORIENTED, RESULTS-DRIVEN PROCESS. IT’S NEW EPOCH CULTURE.
Everything has a process – even creativity and innovation. From process comes order, reliability, and results. We know what it takes to get results and we follow a proven process backed by intuition that only comes from hundreds of campaigns and millions of conversions. Get to know us and you will get to know our process, and our culture of continuous testing.
Your goals come first. During the initial Ideation and Goal Gathering Phase, we need to learn your objectives. What are you trying to achieve? Leads from form fills, sales from your online store, key page views, engagement with a new product video? We need to know your goals in order to develop measurable metrics and benchmarks. Only then can we set out to help you achieve your objectives. As a Google Analytics Premier Partner, we have the expertise to think from the end, from your business objectives, and develop a measurable roadmap to success.
The Research Phase is our opportunity to paint a landscape of the marketplace and understand barriers, risks, and rewards. We look for every unique angle and platform to connect and reconnect with your audience, deciding which mediums will be ideal to deliver on client-specified goals.
During the Review Phase we present design directions, campaign strategies and go-forward plans to the client. We scrutinize project elements, strategy, timeline, budget, and deliverables, and iterate per client feedback.
During the Execution Phase we work to pre-defined timeline, budget, and project milestones. We make campaign and landing page starting points while documenting hypotheses and experimental designs for post-launch iteration. We are looking for a useable but fluid version of the site to go-live and begin testing for ideal conversion figures.
A project is never done. It’s only launched. We go for launch aggressively with every project, because perfect is the enemy of done. During the Optimization Phase, we pour over analytics data and iterate with continuous, relentless AB testing. This is how we optimize and maintain the best conversion figures for our clients.